Journal of Fashion Marketing and Management: Volume 27 Issue 5

Investigating the impact of body shape on garment fit

Courtney Chrimes, Rosy Boardman, Helen McCormick, Gianpaolo Vignali

Body shape is a critical variable influencing consumers' garment choices (Zakaria, 2017), yet research investigating how UK females with varying body shapes evaluate and…

How augmented reality can improve e-commerce website quality through interactivity and vividness: the moderating role of need for touch

Seeun Kim, Hyejune Park, Mohammad Shahidul Kader

This paper aims to propose a conceptual model to examine the effect of an augmented reality (AR)–based product display (vs a picture-based product display) on interactivity…

Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance

Kevin Teah, Billy Sung, Ian Phau

This study aims to examine the moderating role of principle-based entity (PBE) of luxury brands and its effect on perceived corporate social responsibility (CSR) motives, consumer…

Consumer coping with Covid-19: an exploratory study of clothing consumption shifts and the effect of consumer resilience

Chuanlan Liu, Sibei Xia, Chunmin Lang

This study aims to discover clothing consumption shifts and explore the effect of consumer resilience in changing clothing consumption patterns or establishing new clothing…

Analyzing the impact of Covid-19 on sustainable fashion consumption with a model based on consumer value perceptions

Nazan Okur, Canan Saricam, Aleyna Rumeysa Iri, Irem Sari

The purpose of this study is to assess the impact of Covid-19 on sustainable fashion consumption behavior by proposing a conceptual framework combining consumer-specific factors…

How can CSR in demarketing trigger brand advocacy and mindful consumption? Mediating roles of perceived corporate hypocrisy and brand credibility

Hoa Pham, Huu Phuc Dang, Bang Nguyen-Viet

The call for consumption reduction behavior has been getting more attention from scholars and practitioners. However, the consumption reduction often receives backfire from…

A sustainable model based on genetic algorithm for garment redesign process

Manoj Kumar Paras, Lichuan Wang, Rudrajeet Pal, Daniel Ekwall

This study proposes a garment modularization model based on an interactive genetic algorithm. The suggested model consists of extraction and identification of parts and the…

The operational performance of fashion companies in the context of the coronavirus pandemic: static and dynamic analyses

He Huang, Jing Huang, Yanfeng Zhong

This study clarifies the operational performance of fashion companies during the coronavirus pandemic. Meanwhile, improvement strategies have been provided in the post-pandemic…

Omnichannel as a driver of digitalization: evidence from the emerging market in the fashion industry

Natalia Szozda

The aim of the study presented in this paper is to investigate the interrelationships among technologies in retail, webrooming and showrooming purchase intentions and customer…