The Antidote: Volume 5 Issue 5
Table of contents
Competition: the name of the game
T KippenbergerContends, that thought competitive, business is not the same as sport, as all kinds of sport have a time limit of some kind involved and usually a win, loss or draw ensues and the…
Competition as we know it is dead
T KippenbergerBelieves ‘head to head’ combat is no longer a relevant metaphor that businesses can use in today’s competitive arena. States that applying the principle of ecology to businesses…
Finding new space in the market
T KippenbergerSuggests six lines to imply that one can find unoccupied territory by looking across the usual boundaries of competition, look across: substitute industries; strategic groups…
How do market‐driving companies compete?
T KippenbergerBelieves that companies which revolutionize the conventional wisdom of their industry rely not on market research but on the leader’s vision. States that competing by being market…
Competing on a world stage?
T KippenbergerDiscusses the definition of globalization as the activities of multinational enterprises (MNEs), engaged in foreign direct investment, plus the development of business networks to…
Competing on the Internet? Think of judo
T KippenbergerBelieves judo strategy is a ‘useful mindset’ for any company, and quotes a number who have used this strategy over the years — including Toyota and Nissan, when they wanted to…
Holding on to your customers
T KippenbergerDeclares that the Internet has changed how companies impart information to potential customers, as companies can now reach large numbers of people with lots of information…
Don’t go it alone in the digital economy
T KippenbergerLooks at business webs, believing that building a powerful team of partners is essential to provide the revolutionary new offerings or value propositions that enable newcomers to…
Giving it away for free!
T KippenbergerProfiles Linux and how it was given away on the Internet by Netscape as part of its so‐called browser war with Microsoft. Looks at the growth and future of free systems…