EuroMed Journal of Business: Volume 1 Issue 2

An e‐CRM application in the telecommunications sector: A case study from Greece

Evangelia K. Blery, Michalis G. Michalakopoulos

CRM (Customer Relationship Management), is a strategy that can help companies to build long lasting relationships with their customers and increase profits through the correct…

Policy drivers of international entrepreneurship in Europe

Vanessa Ratten

The diversity of countries and cultures in Europe necessitates an international outlook for most businesses. This paper examines the internationalisation of business in Europe…

The Greek food shopper: Segmentation on the basis of attitudes to store features

Michael A. Bourlakis, Mitchell R. Ness, Constantinos ‐ Vasilios Priporas

The paper reports the results of a study of food shopping behaviour in Greece. It is concerned with establishing the dimensions underlyingshoppers’ evaluations of their regular…

Exploring intertextuality: Young people reading alcohol advertising

Alexandra J. Kenyon

This paper explores the use of intertextuality in advertising texts. It identifies that there are two distinctive methods of researching meanings found in and around…

Freight forwarding in Greece: Services provided and choice criteria

George Kokkinis, Athanassios Mihiotis, Costas P. Pappis

Freight forwarders are intermediary companies involved in Logistics. Their task is to manage all functions involved in transport after the buy process of merchandise is complete…

Business values among the Imazighen

Leo Paul Dana

Morocco is a multicultural society, in which the Imazighen (Berbers) are the Indigenous people. They are Muslim but not Arab. They makeup the majority of the population in…