EuroMed Journal of Business: Volume 3 Issue 2

Medium‐size enterprises in industrial districts: an exploratory study

Lorenzo Zanni, Barbara Aquilani, Michela Magliacani

The purpose of this paper is to examine the performance evolution of enterprises in Italian industrial districts. In particular, economic performance indicators are analysed for…

Applying importance‐performance analysis to assess service delivery performance: Evidence from Greek insurance

Evangelos Tsoukatos

The purpose of this study is to demonstrate the potential of importance‐performance (IP) analysis as a decision‐making tool for service management, employing IP analysis to assess…

Investigating “head” and “heart” value traits of tertiary students studying in Cyprus

Maria Krambia‐Kapardis, Anastasios Zopiatis

The purpose of this study is to investigate, for the first time in Cyprus, tertiary education students' personal values. In particular the study seeks to examine: the most…

EU enlargement: a case study of branding standardisation

T.C. Melewar, David Hayday, Suraksha Gupta, Geraldine Cohen

The purpose of this paper is to examine whether or not EU enlargement would cause companies to standardise their brand portfolios and the brands they offer, between Eastern and…

Innovativeness and NPD processes/practices in the Greek food industry

George Chryssochoidis

The purpose of this paper is to provide empirical research evidence on the process innovations and the NPD (new product development) processes/practices adopted by the food…

Strategy, structure, environment and performance in Spanish firms

Eva M. Pertusa‐Ortega, Enrique Claver‐Cortés, José F. Molina‐Azorín

The purpose of this paper is to jointly analyse external adjustment (environment‐strategy) and internal adjustment (strategy‐structure), and their influence on firm performance in…