EuroMed Journal of Business: Volume 6 Issue 1

Promotional channels of FMCG firms and tourism: A standardisation/adaptation perspective

Konstantinos Poulis, Efthimios Poulis

The purpose of this paper is to shed more light on the influence of a tourism‐oriented environment on the promotional channel strategies of fast‐moving consumer goods (FMCG) firms.

The role of portfolio diversification in the hotel industry: Evidence from the Italian market

Claudio Giannotti, Gianluca Mattarocci, Luca Spinelli

The purpose of this paper is to study whether geographic and sector diversification allow for a significant reduction in the risk exposure of a portfolio of hotel investments in…

Connecting the Mediterranean system of innovation: a functional perspective

Henry Lopez‐Vega, Juan Ramis‐Pujol

The purpose of this paper is to provide a first exploratory overview of the Mediterranean system of innovation and present the results of interactive work with 25 innovation…

Is there new evidence to show that product and international diversification influence SMEs' performance?

Fernando Muñoz‐Bullón, Maria J. Sanchez‐Bueno

The purpose of this paper is to examine the joint effect of product and international diversification strategies on the performance of small and medium enterprises (SMEs) in Spain.

Assessing the consumer's choice of purchase channel in the tourism sector: Evidence from Spain

Alicia Izquierdo‐Yusta, María Pilar Martínez‐Ruiz

The purpose of this paper is to analyse the most important economic factors that determine choice of distribution channel when booking a tourism service. The theoretical framework…

Building brand equity with environmental communication: an empirical investigation in France

Florence Benoit‐Moreau, Béatrice Parguel

Using Keller's brand equity framework, the purpose of this paper is to investigate the impact of the firm's environmental communication on brand equity, and specifically its…

Cultural factors affecting consumer behaviour: a new perception model

Eleonora Pantano

The purpose of this paper is to study consumers' perception regarding Calabrian local products and the role of Magna Græcia culture in their buying behaviour, in order to identify…

A new company descriptor takes us into a new era

Rebecca Marsh