Table of contents
The Marketing Dilemma
Michael J. BakerThe purpose of the paper is to explore the ongoing and continuing debate regarding the role of marketing in an organisation – profit or not‐for‐profit, public or private – in a…
Framing and involvement effects on consumers’ brand choice
Eyal Gamliel, Ram Herstein, José Luís Abrantes, Tahir Albayrak, Meltem CaberConsumers frequently find themselves having to choose between various product brands that differ in price and quality. The purpose of this paper is to examine several possible…
Successful implementation of CRM in luxury hotels: determinants and measurements
Christos Sarmaniotis, Costas Assimakopoulos, Eugenia PapaioannouValid measurement scales for predicting the adoption of hoteliers’ customer‐centric orientation are in short supply. The present research develops and validates a new scale for a…
Foreign ownership and financial information
Mehmet Bolak, Erkin Diyarbakirlioglu, Ömür SüerThe purpose of this paper is to examine the foreign ownership patterns in local stocks in an emerging capital market, i.e. the Istanbul stock exchange (ISE), to derive insights…
Cross‐cultural bridges in European firms’ internationalization to Islamic countries : The key role of cultural competence
Francesco Calza, Nadir Aliane, Chiara CannavaleThe purpose of this paper is to analyse the positive effects of cultural bridges on European firms’ internationalization to SMCs and MECs. We analyse the meaning and the role of…
ISSN:
1450-2194Online date, start – end:
2006Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Demetris Vrontis