European Journal of Innovation Management: Volume 2 Issue 3

Strategic innovation at large companies through strategic community management – an NTT multimedia revolution case study

Mitsuru Kodama

The article will propose strategic community management as a new management style and innovation technique for large, established companies, that is implemented through the…

From direct to hybrid marketing: a new IBM go‐to‐market model

Alessandro Gandolfo, Franco Padelletti

In the 1980s, a profound change in the information technology (IT) market forced IBM to modify the organisation and management of its selling structure. There was only an internal…

Managing and organizing innovation in the knowledge economy

Jon‐Arild Johannessen, Johan Olaisen, Jon‐Arild Johannessen, Bjørn Olsen

In the knowledge economy, where the business environment is characterised by turbulence and complexity, knowledge is the main source of creating both innovation and sustainable…

Measuring the dimensions of market knowledge competence in new product development

Tiger Li, S. Tamer Cavusgil

The dimensions of market knowledge competence (MKC) in new product development are still not sufficiently understood. This research presents a conceptual framework of MKC that is…