Table of contents
Benchmarking competitive responses to pioneering new product introductions
Scott G. DackoGiven that the majority of firms are followers of pioneering firms into new, related product markets, managers of almost all firms can benefit from benchmarking their competitive…
Benchmarking international marketing research practice in UK agencies – Preliminary evidence
Nina L ReynoldsThis paper looks at the methodology adopted for international marketing research by commercial marketing research agencies. It considers the actual practices used by providers of…
Benchmarking brand management in the creative industry
Constantine Andriopoulos, Manto GotsiThis paper identifies benchmarks in relation to brand management practices in the creative industry. Based on the findings of three case studies we propose an empirical framework…
Using consumer benchmarking criteria to improve service sector competitiveness
Anne M. SmithThe adoption of benchmarking techniques has increased over recent years, yet service organisations have been relatively reluctant to adopt the practice. It is widely acknowledged…
New product launch “mix” in growth and mature product markets
Susan Hart, Nikolaos TzokasThis research examines whether the marketing mix decisions for new product launch change over the product‐market life cycle. Results raise questions about existing benchmark…
Scanning the business environment: some conceptual issues
Liana KourteliThe process of scanning the business environment is reconceptualized on the basis of a critical analysis of Aguilar’s pioneering work on scanning, as well as that of Lawrence and…
ISSN:
1463-5771Renamed from:
Benchmarking for Quality Management & TechnologyOnline date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Angappa Gunasekaran