International Journal of Sports Marketing and Sponsorship: Volume 11 Issue 3

The role of scandal and corruption in sports marketing and sponsorship

Jason Mazanov, James Connor

Doping in elite sport - do the fans care? Public opinion on the consequences of doping scandals

Harry Arne Solberg, Dag Vidar Hanstad, Thor Atle Thøring

There are indications that commercial stakeholders are reluctant to associate with sports involved in doping scandals. A survey of 925 Norwegian sports consumers supports this…

Negative sponsor behaviour, team response and how this impacts fan attitudes

Heidi M Parker, Janet S Fink

This research examines the fan-team-sponsor relationship. It focuses on how the sports team's response to negative sponsor behaviour affects fan/spectator attitudes towards the…

The inevitability of scandal: lessons for sponsors and administrators

James M Connor, Jason Mazanov

Why has the reporting of scandal in sport been increasing? This paper focuses on the commercialisation of sport and changes in the media landscape. A case study of the Australian…

A critical mass of corruption: why some football leagues have more match-fixing than others

Declan Hill

This paper examines what drives match-fixing in football and why some leagues collapse from corruption. Based on more than 220 interviews with players, referees, sports officials…

Insolvency events among English football clubs

John Beech, Simon Horsman, Jamie Magraw

This paper identifies five types of insolvency in English football: clubs that have failed to cope with relegation; failed to pay monies due to the UK government; seen 'soft…

When does alcohol sponsorship of sport become sports sponsorship of alcohol? A case study of developments in sport in Australia

Sandra C Jones

Alcohol sponsorship of sport is common in Australia, with much debate about the appropriateness of linking sport with alcohol advertising and promotion. This paper provides…

Editorial policy

Michel Desbordes