International Journal of Sports Marketing and Sponsorship: Volume 12 Issue 1

Research opportunity beyond the elite

Sean Phelps, Geoff Dickson

Development of the mass participation Ocean Swim Series in New Zealand Interview with Scott Rice, Director, Quantum Events Ltd, Auckland, New Zealand

Geoff Dickson

Measuring attendance: issues and implications for estimating the impact of free-to-view sports events

Larissa Davies, Richard Coleman, Girish Ramchandani

A feature of many non-elite sports events, especially those conducted in public places, is that they are free-to-view. The article focuses on the methodological issue of…

The hidden benefits of non-elite mass participation sports events: an economic perspective

Richard Coleman, Girish Ramchandani

This paper examines the hidden financial benefits that non-elite events are capable of delivering for host cities. The paper provides examples of how mass participation (and other…

Event image perceptions among active and passive sports tourists at marathon races

Kirstin Hallmann, Kyriaki Kaplanidou, Christoph Breuer

Sports events are tourist attractions and their image components can relate to the destination image concept and structure. This study examined sports event images held by active…

The role of gratitude in sponsorship: the case of participant sports

Yu Kyoum Kim, Robert Smith, Jeffrey D James

This paper proposes a framework that focuses on instilling feelings of gratitude within consumers. Participant sports events are often funded largely by sponsorship revenues, and…

Marketing murderball: the influence of spectator motivation factors on sports consumption behaviours of wheelchair rugby spectators

Kevin K Byon, Michael Cottingham, Michael S Carroll

This study examines the relationship between spectator motivation and sports consumption behaviours in the context of an adaptive sport. Respondents were spectators from five…

Editorial policy

Michel Desbordes