International Journal of Sports Marketing and Sponsorship: Volume 12 Issue 2

International flavour and global variety

Michel Desbordes

Interview with Stéphane Dor Marketing and Media Director, French Professional Football League

Boris Helleu

Stéphane DOR has been Marketing and Media Director of the Ligue de Football Professionnel (LFP)since 2001. He is responsible for marketing and commercial development for LFP…

An investigation of sponsorship implications within a state sports festival: the case of the Florida Sunshine State Games

Jinho Choi, Yosuke Tsuji, Michael Hutchinson, Adrien Bouchet

Event sponsorship has been recognised as an effective means through which companies can communicate with target markets and attendees of sports events. This study investigates the…

Designing ticket price strategies for professional sports teams using conjoint analysis

Young Han Lee, Joon-Ho Kang

This study emphasises the need for professional teams to have sophisticated methods for devising ticket pricing strategies. The research was designed to supply team managers with…

Sponsorship: associating image attributes with specific sports and particular teams

Gary Tribou

This paper examines different means of associating image attributes in sport. The findings reveal that an attribute strongly associated with a specific sport can have almost no…

Caught between a base and a foot place: the first year of operation of the Indian Premier League

Adrian Pritchard

The cricket Indian Premier League (IPL) was set up in late 2007 and played for the first time in 2008. The IPL is probably the first time in the history of professional team sport…

Determinants of sports participation and attendance: differences and similarities

Fernando Lera-López, Manuel Rapún-Gárate

This paper analyses the determinants of sports participation and attendance in 40 sports and recreational activities in Spain. Ordered probit models are used to identify…

Editorial policy

Michel Desbordes