Table of contents
The effects of hosting an international sports event on a host country: the 2008 summer Olympic Games
Wonjun Chung, Chang Wan WooThis study investigated whether the 2008 summer Olympic Games improved the country image of China among foreign consumers. It examined the extent to which the changed country…
Sponsorship and CSR: is there a link? A conceptual framework
Carolin Plewa, Pascale G QuesterA prolific stream of research has demonstrated the unique potential of sports sponsorship to contribute to corporate image and to influence audiences around the world. Meanwhile…
The impact of international TV media coverage of the Beijing Olympics 2008 on China's media image formation: a media content analysis perspective
Guojun Zeng, Frank Go, Christian KolmerThis study aims to explain the impact of the Beijing Olympic Games 2008 on China's image in the international TV media. It applies agenda-setting theory to analyse foreign TV…
A service quality framework in the context of professional football in Greece
Nicholas D Theodorakis, Kostas Alexandris, Yong Jae KoThis study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative…
Does sponsorship pay off? An examination of the relationship between investment in sponsorship and business performance
Jonathan A Jensen, Anne HsuThis study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang