Table of contents
Determinants of using sports web portals: an empirical examination of the Sport Website Acceptance Model
Youngjin Hur, Yong Jae Ko, Cathryn L. ClaussenThis study empirically tested the Sport Website Acceptance Model (SWAM), proposed by Hur, Ko and Claussen (2007). The SWAM added Perceived Enjoyment (Davis et al, 1992) and…
496
A re-examination and extension of measuring perceived service quality in Physical Activity and Sports Centres (PSC): QSport-14 scale
Süleyman Murat Yildiz, Ali KaraThe research presented in this study replicates and extends the QSport-10 scale proposed by Rial, Varela, Rial and Real in their 2010 study, by incorporating the Programme…
433
Celebrity endorsement for sporting events using classical conditioning
Chen-Yueh Chen, Yi-Hsiu Lin, Cathryn L. ClaussenThis research investigates whether conditioning (the systematic pairing of celebrity endorsers with sporting events) produces positive attitudes towards sporting events. It also…
4915
The influence of involvement, following sport and fan identification on fan loyalty: an Australian perspective
Shawn Stevens, Philip J. RosenbergerSport has evolved into one of the largest industries in Australia and there is a corresponding increased interest in the factors influencing fan loyalty. This paper presents a…
2113
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang