International Journal of Sports Marketing and Sponsorship: Volume 14 Issue 4

Leveraging sponsorship for home and away

Michel Desbordes

Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites

Young Ik Suh, Taesoo Ahn, Paul M Pedersen

The purpose of this study is to propose a conceptual model for identifying the factors of e-service quality (e-SQ) and for investigating the impact of team identification, e-SQ…

Employees' attitudes towards the sponsorship activity of their employer and links to their organisational citizenship behaviours

Aila Khan, John Stanton, Syed Rahman

This study examines employees of Australian firms engaged in sports sponsorship activity. Where theemployee is aware of that sponsorship, we consider the ways in which the general…

The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

Rui Biscaia, Abel Correia, Masayuki Yoshida, António Rosado, João Marôco

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data…

Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game

Dohyun Ahn, Yunjae Cheong, Kihan Kim

This study examines a way to enhance the effectiveness of commercials embedded in the telecasts of megasporting events. We hypothesise that embedded commercials are more likeable…

Editorial policy

Michel Desbordes