International Journal of Sports Marketing and Sponsorship: Volume 15 Issue 4

The legacy and the morality of mega-event spends

Michel Desbordes

Profile of Patrick Nally, founder, West Nally

Gerry Urwin, Simon Chadwick

The impact of new, renewal and termination sponsorship announcements on share price returns

Thomas S Kruger, Michael Goldman, Mike Ward

What impact do sports sponsorship announcements have on the share price returns of sponsoring firms? This research examines the impact of new, renewal and termination sponsorship…

Self-congruence theory: towards a greater understanding of the global and malleable selves in a sports specific consumption context

Carolin Plewa, Karen Palmer

This paper proposes - through the integration of self-congruence, brand personality, sponsorship and sports spectator behaviour literatures - a conceptual framework to extend our…

Strategic match of athlete endorsement in global markets: an associative learning perspective

Yonghwan Chang, Yong Jae Ko, Asli Tasci, Akiko Arai, Taehee Kim

Marketers worldwide consider athlete endorsement a highly effective promotional tool. However, little is known about consumers' responses towards athlete endorsement in global…

Cost performance of Italian football clubs: analysing the role of marketing and sponsorship

Carlos Pestana Barros, Vincenzo Scafarto, António Samagaio

This paper analyses the cost efficiency of Italian football clubs using a stochastic frontier model. The frontier estimation confirmed that the model fits the data well with all…

Editorial policy

Michel Desbordes