Table of contents
Young consumers' exposure to alcohol sponsorship in sport
Sarah Kelly, Michael Ireland, Frank Alpert, John ManganTwo studies were undertaken with the aim of determining the nature and prevalence of exposure to alcohol sponsorship communications associated with sport. Study 1 reports a…
1647
The image impact of mega-sporting events perceived by international students and their behaviour intentions
Dongfeng LiuUsing Shanghai F1 as an example, this research seeks to examine the impact of mega-events on host city image from the perspective of international students. Leisure facilities and…
534
The influence of title sponsorships in sports events on stock price returns
Masaki Kudo, Yong Jae Ko, Matthew Walker, Daniel P ConnaughtonThe purpose of this study was to examine stock price abnormal returns following title sponsorship announcement and event date of NASCAR, the PGA Tour, and the LPGA Tour. For this…
1173
Patriotism, national athletes and intention to purchase international sports products
Claudio M Rocha, Janet S FinkThe purpose of this research was to investigate the effects of patriotism and identification with national players on identification with the NBA and, ultimately, with purchase…
682
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang