Table of contents
Soccer jersey sponsors and the world cup
Loek Groot, Joras FerwerdaThis paper analyses whether jersey sponsorship has an effect on team performance at FIFA World Cupmatches, taking team qualities into account. Team qualities are measured by the…
615
Event-specific ambush marketing legislation for mega-sporting events: an economics perspective
Steve McKelvey, Neil LongleyThe bid process for hosting mega global sporting events mandates the enactment of event-specificambush marketing legislation that provides extraordinary trademark law protections…
1343
The effects of sensory stimuli on motorsports spectators
Kyu-soo Chung, Dong Soo Ryu, B. Christine Green, Hyun Min KangThis study measures the effect of each of the five senses on arousal, satisfaction and intention to revisit a live racing event. Spectators' arousal was significantly influenced…
631
An examination of US golfers' communication behaviours across consumer innovativeness
Soojin Kim, Yongjae KimIn the diffusion of innovation framework, this study identified three distinct segments of golfproduct consumers using a cluster analysis and explored potential differences…
280
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang