International Journal of Sports Marketing and Sponsorship: Volume 17 Issue 2

An examination of Oliver’s product loyalty framework

Galen T. Trail, Jeffrey D. James, Hyungil Kwon, Dean Anderson, Matthew J. Robinson

– The purpose of this paper is to test Oliver’s two-dimension (fortitude and community/social support) product loyalty framework.

Impact of core product quality on sport fans’ emotions and behavioral intentions

Behzad Foroughi, Davoud Nikbin, Sunghyup Sean Hyun, Mohamad Iranmanesh

The purpose of this paper is to examine the relationships among the core product quality (team characteristics and player performance), emotion (anxiety, anger, dejection…

Using cultural factors to explore sport consumption behaviors of ethnic minority groups: The case of Asians in the United States

Jae-Pil Ha, Mary Hums, T. Christopher Greenwell

Despite the remarkable economic power and rapid growth of the Asian population in the USA, relatively little attention has been paid to this group in the sport management…

Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach

Suk-kyu Kim, Brian H. Yim, Kevin K. Byon, Jae-Gu Yu, Sung-Min Lee , Jae-Ahm Park

The purpose of this paper is to examine spectator perceptions of service quality at the Formula One (F-1) event in Shanghai by means of Martilla and James’ Importance and…

Female spectators as customers at National Football League games

C. Keith Harrison, Scott Bukstein, Ginny McPherson Botts, Suzanne Malia Lawrence

The purpose of this paper is to investigate female National Football League (NFL) spectators’ preferences and feedback in regard to various customer service components of the NFL…