Table of contents
The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
Kyu-soo Chung, Dong Soo Ryu, Seunghwan LeeThe purpose of this paper is to provide meaningful information to sport organizations that have just recently started hosting sporting events in a new market and want to build…
The impacts of brand asset of domestic screen golf playing systems upon brand trust and brand loyalty
Ho-Jin Lee, Yongseok JeeThe purpose of this paper was to provide Korean screen golf systems suppliers experiencing severe competition in an oversaturated market with effective brand marketing strategies…
Popular music in Super Bowl commercials 2005-2014
David Allan, Stephanie A. TryceThe purpose of this paper is to quantify and qualify the commercials in the Super Bowl.
We love to hate them! Social media-based anti-brand communities in professional football
Bastian Popp, Claas Christian Germelmann, Benjamin JungSocial media has promoted anti-brand communities, which build around the shared aversion to a specific brand. The purpose of this paper is to investigate social media-based…
Going green in baseball – a case study of the SK Wyverns
Joon-Seo Andrew ChoiThe purpose of this paper is to examine the marketing journey of a professional baseball team in South Korea (the SK Wyverns), from the conception of a new “green” campaign to the…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang