International Journal of Sports Marketing and Sponsorship: Volume 21 Issue 4

Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany

Bjoern Ivens, Florian Riedmueller, Peter van Dyck

The purpose of this paper is to provide meaningful information about sponsorship management in state-owned enterprises.

Corporate social responsibility and college sports fans’ online donations

Geumchan Hwang, Lisa A. Kihl, Yuhei Inoue

This study examined how a US college athletic department’s corporate social responsibility (CSR) initiatives influenced fans’ online donation intentions.

Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports

Hans Erik Næss

The purpose of this paper is to demonstrate how companies activate their sponsorship of Formula E (for Electric) championship races to influence consumers' opinion of them as…

Adding insult to rivalry: Exploring the discord communicated between rivals

Jennifer L. Harker, Jonathan A. Jensen

The purpose of this research is to extend current knowledge regarding rivalry communication among sport consumers to better understand how rivals behave with one another when they…

How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis

Kyungyeol Anthony Kim, Senyung Lee, Kevin K Byon

The purpose of this study is to evaluate the psychometric properties of each item in the Sport Spectator Identification Scale (SSIS) (Wann and Branscombe, 1993) using the item…

How deep is your love? Brand love analysis applied to football teams

Félix Velicia Martín, Luis Dona Toledo, Pedro Palos-Sanchez

The central objective is to determine the main components of a brand that become a “beloved” brand in the minds of consumers applied to football teams.

Elevating self-esteem through sport team identification: a study about local and distant sport fans

Yannis Lianopoulos, Nicholas D. Theodorakis, Nikolaos Tsigilis, Antonis Gardikiotis, Athanasios Koustelios

The concept of sport team identification has been widely used as a theoretical framework in explaining sport fan behavior. However, limited attention has been devoted to the…

How multiple identities shape behavioral intention: place and team identification on spectator attendance

Hyun-Woo Lee, Heetae Cho, Emily M. Newell, Woong Kwon

The purpose of this study was to investigate the complexity of how spectators' multiple identities influence their behavioral intention. Specifically, the authors examined the…

The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third Board

Gang Chen, John Breedlove

This paper aims to examine the effect of innovation-driven polices on innovation efficiency of sport firms listed on the new Third Board in China.