International Journal of Sports Marketing and Sponsorship: Volume 3 Issue 1

Editorial

John Amis

Company Round-up

An Interview with Brian Phillpotts, Marketing Director, The Football League

David Hudson

Brian Philpotts is Marketing Director of TheFootball League and is soon to take up a similarrole at the FA Premier League. In this interviewhe talks to David Hudson of De…

An Interview with Carlos Illa, Sponsorship Director, Telefonica, SA

Carlos Campos

In the early 1990s sponsorship be came established as a widely-used marketing tool in Spain. The Barcelona Olympics, the Universal Exposition in Seville and the naming of Madridas…

Sponsorship of Intercollegiate Athletics: The Importance of Image Matching

James M. Gladden, Richard Wolfe

Given the importance of image matching as a rationale for sponsorship investment, this paper examines the extent to which image matching occurs in U.S. intercollegiate athletics…

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

James M. Gladden, Daniel C. Funk

This paper examines the relationship between brand associations (anything in the consumer's mind linked to a specific team brand) and brand loyalty in US professional sport. To…

Sponsorship - A Confirmed Weapon in the Promotional Armoury

John A. Tripodi

Sponsorship's ability to help a company achieve its corporate and marketing objectives has enabled the communication tool to climb to the top of a marketer's promotional…

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