International Journal of Sports Marketing and Sponsorship: Volume 5 Issue 1

Editorial

John Amis

A Conceptual Model for Sport Services Marketing Research: Integrating Quality, Value and Satisfaction

Hans M. Westerbeek, David Shilbury

This paper advances our understanding of the relationship between quality, value and satisfaction in the context of spectator sport services. This is achieved through an analysis…

General Market Demand Variables Associated with Professional Sport Consumption

James J. Zhang, Eddie T. C. Lam, Daniel P. Connaughton

The purpose of this study was to examine the relationship between general market demands and consumption levels of professional sport consumers. This study was accomplished…

Looking Through the Hourglass of Fan Segmentation: Research Findings and Marketing Implications for Live Spectator Sports

Jeff Clowes, Alan Tapp

The purpose of this research was to investigate the attendance range of spectators at an English Football Association Premier League club. The numbers of spectators in both…

An Interview with Craig Fenech, Sport Agent and Attorney

Craig Fenech, Jerry Dailey

Craig Fenech has represented athletes and sports media figures since 1980. In Winter 2001, he went to Toronto to meet Canadian ice skaters Jamie Salé and David Pelletier, and…

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