Table of contents
Exploring the usefulness of a consumer activity index in the sponsorship-linked marketing context
Czafrann Ali, T. Bettina Cornwell, Doan Nguyen, Leonard CooteDespite the now well developed use of sponsorship linked marketing, there have been few methodological advances in the measurement of sponsorship constructs and outcomes. This…
127
Sources of information for purchasing golf clubs: personal and non-personal references
Taeho Yoh, Paul Pedersen, Meungguk ParkThis study examined the information sources that golfers used to purchase golf clubs. Three personal references (family, friends and salespeople) and five non-personal references…
183
Marketing bodybuilding competition to females
Kat RickerWhen designing a marketing strategy to recruit females to participate in bodybuilding competitions, marketers should be aware not only of the established motivators inherent in…
170
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang