Table of contents
Interview with Peter Abraam, CEO Victorian Major Events Company
Con StavrosThe Victorian Major Events Company (VMEC), located in Melbourne, Australia, declares its mission as being “to attract major events of international significance to Melbourne and…
Investigating motivation, attitudinal loyalty and attendance behaviour with fans of Australian Football
Larry Neale, Daniel FunkThis study examined how different factors contribute to attitudes and the behaviour of spectators attending an Australian Football League game. The results revealed that four…
Season-ticket holder satisfaction and sponsor-related behaviour: evidence of a positive relationship
Robin N. Shaw, Heath McDonaldFan attention and response to sponsorship is affected by a range of variables, including the duration of sponsorship and fan commitment to the sporting organisation. The results…
The use of celebrity athletes as endorsers: views of the New Zealand general public
Jan Charbonneau, Ron GarlandMatching celebrity athletes with potential endorsement opportunities is often difficult. Yet there are easy-touse survey-based methods available. Based on a survey of the general…
An empirical analysis of gender differences in sports attendance motives
John Hall, Barry O'MahonyIn Australia, male sports attendees outnumber female sports attendees by 25%, yet little research has been conducted into the attendance motives of women. This study undertakes an…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang