International Journal of Sports Marketing and Sponsorship: Volume 9 Issue 1

Why academics want to join the club

Simon Chadwick

The case study method: a powerful teaching tool in sports marketing education

Carlos Martí Sanchis

Committing regicide: rebranding the Football Kingz

Trish Bradbury, Bevan Catley

Is sport becoming too commercialised? The Houston Astros' public relations crisis

Ric Jensen, Bryan Butler

Throughout sport, the incidence of commercial sponsorship is increasing and shows no signs of slowing. This case study examines the negative consequences that can arise when a…

Super Bowl: a case study of buzz marketing

Iris Mohr

In the US, the Super Bowl is annually the nation's highest-rated TV programme and the most watched single-day sporting event. But could the Super Bowl, like other sporting events…

Going global: the NBA sets its sights on Africa

Jason Means

This paper examines the US National Basketball Association's choice of South Africa as the primary location for its 'Basketball Without Borders' camp, with the long-term future of…

Global success in sport: the effective marketing and branding of the UEFA Champions League

Matthew Holt

The history and heritage of some brands is such that an accumulation of brand equity occurs whereby stocks of images, symbols, logos and icons are built up. The role of brand…

Selling the Five Rings The International Olympic Committee and the Rise of Olympic Commercialism

John Beech

Editorial policy

Simon Chadwick