Table of contents
Presentation of a generic “EMICO” framework for research exploration of entrepreneurial marketing in SMEs
Rosalind Jones, Jennifer RowleyThis research paper seeks to contribute to discussions at the marketing and entrepreneurship interface from the small to medium‐sized enterprise (SME) perspective, in particular…
Growing the micro‐enterprise: observations from the craft sector
Andrew McAuley, Peter ClarkeThe purpose of this paper is to explore how realistic ambitions for growth are in craft micro‐enterprise.
Portfolio entrepreneurs: an effectuation approach to multiple venture development
Sussie MorrishThis paper aims to investigate how effectuation and causation logic influences portfolio formation among entrepreneurs.
Social entrepreneurship compared to government foreign aid: Perceptions in an East African village
Teresa C. Smith, Patricia L. NemetzThis paper sets out to describe several contemporary models of social entrepreneurship, along with the historical context of African nations typically receiving aid. It also seeks…
Entrepreneurship education and Web 2.0
Brian Jones, Norma IredaleThe social nature of the Web 2.0 environment creates marketing opportunities via shared learning through online exchange of views. Web 2.0 creates opportunities and poses…
ISSN:
1471-5201Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Rosalind Jones