Table of contents
Communications Solutions: cashing in the chips
Susan WhiteCommunication Solutions (CS), a woman-owned business, experienced fast growth at its inception, and then found itself slowing after the mid-2000s recession. The firm provides…
Milky Moo: spreading the Milk Mantra
Subhalaxmi Mohapatra, Subhadip RoySrikumar Misra founded Milk Mantra as a milk producing and selling company in the state of Odisha, India in 2010. The company subsequently diversified into milk-based products…
Cosac Naify: a small Brazilian publishing house goes abroad
Henrique Pacheco, Angela da Rocha, Jorge Ferreira da SilvaThe case describes the efforts of a small Brazilian publishing house to export its products to foreign markets. In fact, after several years of losses, the firm has undergone…
The March of Dimes: branding in the not-for-profit sector
Nita Paden, M. David Albritton, Jennie Mitchell, Douglas StaplesThis case involves the March of Dimes (MOD) Foundation, the “leading nonprofit organization for pregnancy and baby health.” MOD’s mission was to support medical research, organize…
Maipu Communication Technology Co., Ltd: challenges in innovation
Zheng He, Leida ChenThis case traces through a 20-year history of a Chinese high-tech company, Maipu Communications Technology Company. Throughout the company’s growth, Maipu adjusted its innovation…
Roseda’s growth decision
Karyl Leggio, Marilyn TaylorRoseda is a family-operated business that had its beginnings in a farm that Ed and his wife purchased before his retirement in 1994. The company’s current business strategy…
