The CASE Journal: Volume 14 Issue 5

Subject:

Table of contents

General Patton and Lieutenant Winters: a contrast in leadership

Jordon Swain, Lissa Young

This video case study exercise uses excerpts from the movie Patton and the HBO series Band of Brothers to juxtapose two military leaders (General George S. Patton and Lieutenant…

The Durango Area Tourism Office’s marketing dilemma: to market marijuana businesses or not

Lorraine L. Taylor, Deborah L. Walker

Andrea Seid is responsible for tourism marketing in a destination management organization in Colorado. In her position, she faces a difficult decision of whether to promote…

Wockhardt Limited: will it rise from the ashes?

Vishwanath S.R., Jaskiran Arora, Durga Prasad, Kulbir Singh

The case provides an introduction to how currency mismatches create exposures, why and how companies hedge (or do not hedge) those exposures, alternate valuation models and the…

Office space: a leadership challenge

Jordon Swain, James Tuite, John Borland

The case describes the dilemma a young leader, First Lieutenant Toomey, faces after arriving at a new organization. Toomey’s subordinate (sergeant first class Rodgers) is more…

Cover of The CASE Journal

ISSN:

1544-9106

Online date, start – end:

2004

Copyright Holder:

Emerald Publishing Limited