The CASE Journal: Volume 16 Issue 2

Case research methodologies: the difference between storytelling and research

Rebecca J. Morris

Amazon and Whole Foods: adventures in grocery shopping

Susan White

This case focuses on valuation using various methods to price a firm. Students attempting this case should know the basics of how to value a company using discounted cash flow…

How to value a real estate company? Alexander & Baldwin, Inc. (ALEX)

Bei Zeng, Andreas Johannesen, Xin Fang

This study aims to provide students an opportunity to analyze the financial performance of a publicly listed real estate company and estimate its instinct value by applying…

Uber’s bumpy ride in China

Geeta Singh, Rishi Dwesar, Satish Kumar

The purpose of this paper is to explore all the strategies adopted by Uber China to gain more and more market shares of Chinese markets. It included localization of its core…

AmNet

Timothy Harper, Barbara Norelli, Melanie Brandston, Mary Taber

Micro organizational behavior – an individual level of analysis (i.e. motivation, personality, attitudes, learning, etc.). Meso organizational behavior – team/group level of…

John Lewis partnership approaching 100 years – what now?

Frank Shipper, Richard C. Hoffman

This case has multiple theoretical linkages at the micro-organizational behavior level (e.g. job enrichment), but it is best analyzed and understood when examined at the…