The CASE Journal: Volume 16 Issue 4

Editorial

Rebecca J. Morris

Towny: a new business model for a mobile economy

Tyler Self

This case was developed from interviews the author held with Nathan Baumeister, the protagonist in the case and Towny CEO; Hannah Franzen, a Towny marketing employee discussed in…

invisaWear: evolving the entrepreneurial mind-set

Roberto S. Santos, Sunny Li Sun, Xiaoyi Luo

Why do some individuals become entrepreneurs while others do not? This fundamental question has vexed entrepreneurship scholars for some time, giving rise to various schools of…

invisaWear: bridges under construction

Roberto S. Santos, Sunny Li Sun, Xiaoyi Luo

Forming ties with prominent partners can help convey greater status and legitimacy to the company (Hallen, 2008) and also increases the entrepreneur’s influence within their own…

Sir Allen Stanford: inmate # 35017-183; a case study of a Ponzi scheme and its aftermath

Kevin Flynn, Phyllis Belak, Sean Andre

This case involves a real-life Ponzi scheme perpetrated by Sir Allen Stanford, a man who bribed Antiguan regulators and a certified public accountant firm to perpetuate his scam…

Minority shareholders dispute tang Plaza’s value

Ming Jian, Rony Lim

This case covers the framework and process to determine fair value as specified in International Financial Reporting Standards (IFRS) 13. It illustrates an instance in which…

Pricing and scholarship optimization at waypoint adventure

Benjamin Marcus

This case can be used to develop students’ understanding of optimization and the development of a linear programing (LP) model and solution. The instructor’s manual provides one…

Maruti’s Nexa – enhancing customer experience beyond buying

Arun Kumar Kaushik, Geetha Mohan

The case collates secondary data pertaining to Maruti’s current position, Nexa, the premium retail sales channel of Maruti, and recent developments in the Indian automobile…