The CASE Journal: Volume 17 Issue 5

Subject:

Table of contents - Special Issue: Underrepresented perspectives: Black leaders in business

Guest Editors: Mary K. Foster

Winsome Joy: from educator to entrepreneur

Heatherjean MacNeil, Amanda Wiehe Lopes, Banu Ozkazanc-Pan, Anne Douglass

The information presented in this case was gathered through interviews and observations carried out during the time Ms Joy attended the Initiative for A Competitive Inner City…

So where’s Momma? Selling coffee in the Ozarks

Sara L. Cochran, Lyle Foster, A. Leslie Anderson

Brands are socially constructed (Askegaard, 2006) and are culturally dependent on the “cultural codes of branding” by taking into consideration the history, images and myths that…

Abrupt policy reversal amid Black Lives Matter: Starbucks’ grande employee dress code problem

Megan Douglas, Sarah Holtzen, Sinéad G. Ruane, Kim Sherman, Aimee Williamson

Organizational Justice Theory serves as a useful frame for discussion of this case, focusing on perceptions of fairness in the workplace. Such perceptions are shaped by outcomes…

Breaking a promise never made: managing employee expectations at Rococo LLC

Yemisi F. Awotoye, Christopher E. Stevens

The case primarily revolves around the establishment, alignment and maintenance of expectations within a work environment. Specifically, the case focuses on the challenges that…

A makeover for Dudley’s Q+

Caroline Glackin, Suzanne Altobello

The Dudley Beauty case illustrates a contemporary branding, management and marketing challenge facing many companies that are 50 plus years old. Movahhed (2016) highlights the six…

Cover of The CASE Journal

ISSN:

1544-9106

Online date, start – end:

2004

Copyright Holder:

Emerald Publishing Limited