Journal of Asia Business Studies: Volume 11 Issue 4

Understanding India: a market based perspective

Madhurima Deb

New product announcements effect on stock prices in India

Bikram Jit Singh Mann, Sonia Babbar

The purpose of this study is to study the impact of new product announcements on the shareholder value in India since; there is lack of perceptive results regarding the impact…

Online retailers connecting to the youth segment through Facebook (A study on the influence of gender and personality type)

Oly Mishra, Prasad Ayatham

The purpose of this paper is to develop an understanding of the different personality types and Facebook behavior of the young Indian consumers in the context of e-tailing. With…

Impact of advertising strategies on the cognitive and behavioral component of attitude of women consumers

Harminderjit Kaur, Bikramjit Singh Hundal

The purpose of this paper is to cover the gap from the previous literature with regard to the cognitive and the behavioural component of attitude of consumers. The literature was…

Utilization and factors of non-utilization of export incentives: a cross sectional empirical study of Indian exporters

Shivendra Pandey, OP Wali, Rajan Chandra

The current study aims to evaluate the utilization of export incentives of the Indian Government. A model conceptualizing the relationships between incentive’s awareness…

Role of women entrepreneurs and NGOs in promoting entrepreneurship: case studies from Uttarakhand, India

Usha Lenka, Sucheta Agarwal

Women establish their enterprise for economic independence and empowerment. This study aims to identify the factors that promote women entrepreneurship in Uttarakhand, a state in…

When does it make sense to focus business portfolios? A study of business group responses to institutional change in India

Kannan Ramaswamy, Saptarshi Purkayastha

This paper aims to report the findings from a longitudinal study of Indian business groups responding to the pro-market reforms that the government had initiated. It explores…

Indian healthcare value chain – status quo not a sustainable solution

Gopalakrishnan Narayanamurthy, Roger Moser, Yves Sutter, G. Shainesh

Indian healthcare system, especially in rural regions, faces several problems that prevent it from achieving universal and sustainable healthcare coverage. The purpose of this…