Tourism Review: Volume 69 Issue 4

Engaging the multi-generational workforce in tourism and hospitality

Paul Barron, Anna Leask, Alan Fyall

The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more…

A visitor-based brand equity perspective: the case of a public festival

Aikaterini Manthiou, Juhee Kang, Thomas Schrier

This paper aims to empirically examine how five different brand equity dimensions of a festival brand (i.e. awareness, image, quality, value and loyalty) are inter-related…

Hotel discount strategies on consumer responses: the role of involvement

Seung Hyun Lee, Billy Bai

This paper aims to examine the impact of hotel discount strategies on consumers’ emotional and behavioral responses in the presence of differential levels of involvement in…

Are there gender differences in what drives customer delight?

Edwin N. Torres, Xiaoxiao Fu, Xinran Lehto

This paper aims to understand how male and female hotel guests become delighted customers. It aims to present the similarities and differences along with respective implications…

Can fundraising be fun? An event management study of unique experiences, performance and quality

Po-Ju Chen, Dipendra Singh, Ahmet Bulent Ozturk, Abdullah Makki

– The objective of this study was to examine the effects of performance and uniqueness as predictors of fundraising event quality.