Table of contents
Creating parental trust in the children's toy market
Stephen P. HoganTrust is a key business value and a corner‐stone of all company‐consumer relationships, but is particularly critical in children's markets because of their vulnerability. This…
Booster‐seats, pies and twenty‐first century childhood
Warwick CairnsThe paper seeks to understand the different attitudinal typologies of children and parents, and the interactions between them.
Internet‐enabled youth and power in family decisions
Roger Marshall, Peter Alan RedayThe relationship between knowledge and power appears to be assumptive in marketing; the study reported here attempts to justify this assumption.
Frequency of promotional strategies and attention elements in children's food commercials during children's programming blocks on US broadcast networks
Randy M. Page, Aaron BrewsterThe purpose of the current study is to identify the extent to which promotional strategies and attention elements appear in a sample of children's food commercials.
Children's influence on and participation in the family decision process during food buying
Maria Kümpel Nørgaard, Karen Bruns, Pia Haudrup Christensen, Miguel Romero MikkelsenThe purpose of this paper is to contribute to studies of family decision making during food buying. In particular a theoretical framework is proposed for structuring future…
ISSN:
1747-3616Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Hiram Ting