Direct Marketing: An International Journal: Volume 1 Issue 3
Subject:
Table of contents
A conceptual model for the internet's impact on marketing in Iran
Mehdi Ghazisaeedi, Leyland F. Pitt, S. Kamal ChaharsooghiThe potential impact of the internet on marketing is a common topic of discussion in marketing literature. However, there is still much debate on exactly what impact it will have…
1623
Multi‐channel communication and consumer choice in the household furniture buying process
Torsten Lihra, Raoul GrafFurniture is among the important personal consumption expenditures for durable goods in the USA. Retailers and manufacturers offer different communication channels to assist…
4505
The whole truth and nothing but the truth? The role of data quality today
AnneMarie Scarisbrick‐Hauser, Christina RouseHistorically, firms have done very well in collecting a large volume of data. Unfortunately, the data are often collected and stored without proper consideration being given to…
993
How direct marketing is revolutionizing an industry: residential real estate in the USA
R. David KeillorThis paper seeks to discuss the history of real estate marketing in the USA and to assess the future impact of direct marketing on that country's real estate set‐up.
2763