Direct Marketing: An International Journal: Volume 1 Issue 4
Subject:
Table of contents
The economic paradox of the “freebies” phenomena: How and why companies give stuff away for free
Romuald E.J. Rudzki, Shaomei LiThe paper aims to report the findings of a research study into the “freebies” phenomena – the provision of free goods and services by companies. Such activities are seemingly an…
2296
The direct farmer's market: a tool for rural female empowerment
Sarafat A. Tijani, Izumi YanoWomen play an important role in marketing and their participation is greatest where trade is traditional. This study aims to explore this most basic level of direct marketing.
1081
Tools vs toys: does your technology work for you or play with you?
Bruce D. KeillorOne of the most important decisions any firm can make is the adopting of new technology. This paper aims to propose ten guidelines for “best practices” in adopting new technology.
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