Direct Marketing: An International Journal: Volume 2 Issue 1
Subject:
Table of contents
The impact of television dependency on teleshopping adoption
Carla Ruiz Mafé, Silvia Sanz BlasTo analyse key drivers of television dependency and its impact on teleshopping adoption.
1538
The attitudes of e‐commerce channel members in the textile industry: An empirical perspective
Nabil Y. Razzouk, Victoria Seitz, Gloria WuThe purpose of the research was to investigate the attitudes and perceptions of e‐markets as members of their value chain.
1635
Customer cross‐selling model based on counter propagation network
Chao‐hua Liu, Shu‐qin CaiWith increasing market competition, enterprises have come to realize that it is easier to maximize profit by cross‐selling services to existing customers than to attract new…
2808