Direct Marketing: An International Journal: Volume 3 Issue 2

Consumer web page search, clicking behavior and reaction time

Charles F. Hofacker, Jamie Murphy

The purpose of this paper is to explain why visitors click the last several menu items on a web page at a higher rate than middle items in the menu, a menu recency effect. A…

Young consumers' motives for using SMS and perceptions towards SMS advertising

Ian Phau, Min Teah

The purpose of this paper is to examine young consumers' motives for using short message service (SMS), their SMS usage frequency, and their attitudes towards SMS advertising.

Generating web site traffic: a new model for SMEs

Sarah Quinton, Mohammed Ali Khan

Organisations now regard having a web site as mandatory but as more businesses create websites the real challenge lies in driving traffic to a specific web site. Little research…

Consumer perceptions of mobile phone marketing: a direct marketing innovation

Gemma Roach

The purpose of this paper is to present the findings of a recent study which explored consumer perceptions of mobile phone marketing. Through the application of constructs adapted…

Users' perceptions on privacy and their intention to transact online: a study on Greek internet users

A. Zorotheos, E. Kafeza

The purpose of this paper is to examine whether the internet users' privacy concerns (concerns for information privacy, CFIP) and perceived privacy control (PPC) affect their…