International Journal of Culture, Tourism and Hospitality Research: Volume 1 Issue 2

Marketing of tourism: a paradigm shift toward sustainability

Ute Jamrozy

The purpose of this paper is to suggest a shift in the tourism marketing paradigm away from economic profit priorities toward sustainability. The sustainability approach adopts a…

Does age matter? How age influences the winery experience

Abel D. Alonso, Rick A. Fraser, David A. Cohen

To investigate differences among winery visitors of different age groups in New Zealand, as well as the commercial potential of these groups.

Assessing analytical robustness in cross‐cultural comparisons

Sara Dolnicar, Bettina Grün

The purpose of this paper is to critically review past recommendations to correct for cultural biases in empirical survey data sets, and propose a framework that enables the…

The darker side of the servicescape: investigating the Bali Syndrome

Mark S. Rosenbaum, Ipkin Anthony Wong

The purpose of this paper is to explore whether tourists in Hawaii experience the Bali Syndrome. The Bali Syndrome suggests that tourists in Polynesian destinations experience…

Training exercise in interpreting causal maps in tourism research

Arch Woodside

The purpose of this paper is to describe how to go about interpreting causal maps and provides an introduction to the literature of causal mapping.