International Journal of Culture, Tourism and Hospitality Research: Volume 6 Issue 4

Informing destination recommender systems design and evaluation through quantitative research

Ulrike Gretzel, Yeong‐Hyeon Hwang, Daniel R. Fesenmaier

Destination recommender systems need to become truly human‐centric in their design and functionality. This requires a profound understanding of human interactions with technology…

One legacy of Mazanec: binary questions are a simple, stable and valid measure of evaluative beliefs

Sara Dolnicar, Friedrich Leisch

Academic researchers love multi‐category answer formats, especially five‐ and seven‐point formats. More than a decade ago Josef Mazanec concluded that these formats may not the…

Measuring the resemblance between pictorial and verbal city image spaces

Ilona Pezenka, Christian Buchta

This study focuses on the emotional aspects of destinations and employs two different scales for capturing the affective component of city destination image. The aim of this paper…

Non‐response bias in internet‐based advertising conversion studies

Sangwon Park, Daniel R. Fesenmaier

The purpose of this study is to estimate the extent (mean and range) of non‐response bias in online travel advertising conversion studies for 24 destinations located throughout…

Extensions on the conceptualization of customer perceived value: insights from the airline industry

Thomas Mayr, Andreas H. Zins

The purpose of this paper is to test and compare different conceptual approaches for perceived value in a service context.

Forecasting tourism demand by fuzzy time series models

Kun‐Huang Huarng, Tiffany Hui‐Kuang Yu, Luiz Moutinho, Yu‐Chun Wang

This study aims to adapt a neural network based fuzzy time series model to improve Taiwan's tourism demand forecasting.

Mapping segments accessing user‐generated content and website applications in a joint space

Margit Kastner, Brigitte Stangl

The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website…

Book review

Marko Petrovic

Building tourism knowledge through quantitative analysis: the legacy of Josef Mazanec

Andreas H. Zins