International Journal of Wine Business Research: Volume 19 Issue 2

Women customers in pubs: still a business opportunity

J.D. Pratten, C.J. Lovatt

The aim of this paper was to outline the changes in the 20th century public house, where the simultaneous development of pub products and facilities and a changing environment…

A qualitative study of Chinese wine consumption and purchasing: Implications for Australian wines

Fang Liu, Jamie Murphy

This research aims to examine Chinese consumers’ wine consumption and purchasing behaviour.

Investigating differences between domestic and international winery visitors in New Zealand

Abel Alonso, Rick A. Fraser, David A. Cohen

Since the early 1990s, New Zealand's wine industry has experienced significant growth, including the much larger volume of grapes being produced, more wineries being open to the…

Revealed preference analysis of red wine attributes using polarisation

Wade Jarvis, Cam Rungie, Larry Lockshin

The usual method of analysis of product attributes in marketing is to fit a multinomial logit model within a stated choice experiment, to determine the impact of attributes on the…

The wine consumer's behaviour in selected stores of Italian major retailing chains

Chiara Seghieri, Leonardo Casini, Francesco Torrisi

The principal aim of this article is to examine attitudes of Italian consumers in relation to wine, identifying specific types of wine buyers.

Getting published (not only) in IJWBR

Ulrich R. Orth