Table of contents
Responsible drinks marketing: shared rights and responsibilities: Report of an ICAP Expert Committee
Hugh BurkittThe purpose of this paper is to share – and provide context for – eight recommendations about responsible drinks marketing, which were developed by an Expert Committee led by the…
A charming little Cabernet: Effects of wine label design on purchase intent and brand personality
Claire A. Boudreaux, Stephen E. PalmerThe purpose of this research is to examine the impact of brand personality on purchase intent and the influence of three design elements of wine labels on brand personality.
The emerging Brazilian wine industry: Challenges and prospects for the Serra Gaúcha wine cluster
Jaime Evaldo FensterseiferThe purpose of this paper is to analyse the Brazilian wine industry's capacity for sustained development in an increasingly internationalized competitive environment. The focus is…
Customer engagement and the operational efficiency of wine retail stores
J.E. (Joe) BarthThe purpose of this paper is to show that new‐style retail wine stores with features such as tasting rooms, lecture theatres and demonstration kitchens used to educate and engage…
Italian wineries and strategic options: the role of Premium Bag in Box
Cristina Santini, Alessio Cavicchi, Benedetto RocchiThe purpose of this paper is to give some enlightenments on value innovation in the wine industry and, more specifically in the US wine market, in order to suggest new strategic…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer