International Journal of Wine Business Research: Volume 23 Issue 1

Label design: impact on millennials' perceptions of wine

Celia D. Henley, Deborah C. Fowler, Jingxue (Jessica) Yuan, Betty L. Stout, Ben K. Goh

The purpose of this paper is to determine specific label attributes impacting both the taste and quality perceptions of millennial wine consumers.

Luxury wine brand visibility in social media: an exploratory study

Mignon Reyneke, Leyland Pitt, Pierre R. Berthon

The purpose of this paper is to address the visibility of luxury wine brands, in particular the Bordeaux first growth brands in social media.

Factors influencing wine consumption in Southern California consumers

Melissa St James, Natasa Christodoulidou

The purpose of this paper is to further examine factors influencing the intention to drink wine. Building on studies conducted among British and Australian wine drinkers, this…

Italian wine demand and differentiation effect of geographical indications

Antonio Stasi, Gianluca Nardone, Rosaria Viscecchia, Antonio Seccia

Geographical indications (GIs) provide a strong differentiation tool for firms. Whether this statement is confirmed at aggregate level in terms of market independence of different…

Developing a framework for examining business‐driven sustainability initiatives with relevance to wine tourism clusters

Sidsel Grimstad

The purpose of this paper is to review and discuss different aspects of institutional theory and resource based‐theory in relation to issues of environmental sustainability and…

New England Australia: What follows from regional status? A comparative, political economy approach

Bligh Grant, Brian Dollery, Colin Hearfield

The purpose of this paper is to contrast the marketing strategies of the New England Australia wine‐producing region with those of the Languedoc‐Roussillon region in France. While…

A new company descriptor takes us into a new era

Rebecca Marsh

Researching consumers, stakeholders, and institutions: the multidisciplinary and multi-faceted nature of international wine business research

Ulrich R. Orth