International Journal of Wine Business Research: Volume 23 Issue 2

Generation Y as young wine consumers in New Zealand: how do they differ from Generation X?

Joanna Fountain, Charles Lamb

The primary aim of this research is to identify the wine consumption behaviour of Generation Y in New Zealand to explore whether differences exist in the wine behaviour of Gen Y…

How strong and generalisable is the Generation Y effect? A cross‐cultural study for wine

Simone Mueller, Hervé Remaud, Yann Chabin

This study aims to investigate how strongly Generation Y consumers differ in their values, attitudes and wine and alcoholic beverage consumption behaviour from older generations…

Do Millennial generation's wine preferences of the “New World” differ from the “Old World”?: A pilot study

Tiziana de Magistris, Etiénne Groot, Azucena Gracia, Luis Miguel Albisu

The aim of this study is to analyse Millennial generation's preferences for wine attributes in two countries, one from the “New World” (USA) and the other from the “Old World”…

Generation Y and sparkling wines: a cross‐cultural perspective

Steve Charters, Natalia Velikova, Caroline Ritchie, Joanna Fountain, Liz Thach, Tim H. Dodd, Nicola Fish, Frikkie Herbst, Nic Terblanche

The aim of this study is to investigate and compare the engagement of Generation Y consumers with champagne and sparkling wine across five Anglophone countries.

Generation Y's perception of wine and consumption situations in a traditional wine‐producing region

Lara Agnoli, Diego Begalli, Roberta Capitello

This paper aims to offer an in‐depth analysis of Generation Y's choices concerning the consumption of wine and other alcoholic drinks by examining the consumption situations in a…

Special Issue "Generation Y and wine"

Simone Mueller, Steve Charters