Table of contents
The French in the Australian wine industry: 1788‐2009
Amie SextonThe purpose of this paper is to trace the dispersed yet influential presence of the French in the Australian wine industry from the beginning of the industry until the present…
Lifestyle determinants of wine consumption and spending on wine
Thomas A. Brunner, Michael SiegristThe purpose of this paper is to identify the lifestyle determinants motivating wine consumption and the amount spent on it, as sales and profits depend largely on a sound…
Message on a bottle: the wine label's influence
Scott Sherman, Tracy TutenThe choice facing a wine consumer is one of dizzying options with thousands of wine brands available. Packaging and labeling are among those cues consumers use when choosing…
Governance, commercial strategies and performances of wine cooperatives: An analysis of Italian and French wine producing regions
Jean‐Pierre Couderc, Andrea MarchiniThe purpose of this paper is to analyse the structural characteristics, the governance and the performance of two French and Italian groups of wine cooperatives, with two…
Luxury wine brands as gifts: ontological and aesthetic perspectives
Mignon Reyneke, Pierre R. Berthon, Leyland F. Pitt, Michael ParentThe purpose of this paper is to address the issues of luxury gift giving and the giving of luxury wines as gifts from a conceptual perspective.
Assessing service quality at wineries and cellar doors through service mapping
Jack CarlsenThe purpose of this paper is to investigate the importance of cellar door sales in wineries and test a method of assessing service quality using the services mapping approach, for…
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer