Table of contents
Reading between the vines: analyzing the readability of consumer brand wine web sites
Adam J. Mills, Leyland Pitt, Setayesh SattariMany audiences might view wine brand web sites as complex or unapproachable. Wine drinking is no longer a pastime of the affluent and elite; rather, it is increasingly popular…
1004
A sweet face man: using Chernoff faces to portray social media wine brand images
Mana Farshid, Anthony Chan, Deon NelThe rise of social media and its resultant impact on brand management has become a critical factor in guarding the reputation of the firm. Consumer‐generated content has the…
1259
Trust building in wine blogs: a content analysis
James D. Doyle, Louise A. Heslop, Alex Ramirez, David Cray, Anahit ArmenakyanThe purpose of this paper is to identify trust‐building signals and signaling patterns of commercial and non‐commercial wine bloggers within a trustworthiness framework and assess…
1446
Subjective knowledge, product attributes and consideration set: a wine application
Catherine ViotThe purpose of this paper is to show that consumers' expertise of a product influences the number of attributes considered as important, the importance given to the attributes as…
1479
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer