Table of contents
Variety seeking by wine consumers in the southern states of the US
Janeen E. Olsen, Tom Atkin, Liz Thach, Steve S. CuellarThe purpose of this study is to investigate variety-seeking behavior among US wine consumers to determine if there are differences in their personal characteristics, values and…
2258
Seriously pink: a cross-cultural examination of the perceived image of rosé wine
Natalia Velikova, Steve Charters, Tatiana Bouzdine-Chameeva, Joanna Fountain, Caroline Ritchie, Tim H. Dodd– This paper aims to examine consumer preferences and perceptions of rosé wine with an ultimate purpose of constructing a perceived image of rosé in the cross-cultural context.
969
Governance of procurement relationships in the wine industry: The importance of trust and the legal system
Mark M.J. Wilson, Ian A. MacDonald, Monnane M. MonnaneThe purpose of this study is to examine three governance structures (market, contract and vertical integration) that are commonly used to coordinate procurement relationships…
563
Consumer attitude towards sustainable-labelled wine: an exploratory approach
Giovanni Sogari, Chiara Corbo, Martina Macconi, Davide Menozzi, Cristina MoraThis paper aims to investigate, using an exploratory approach, how environmental values and beliefs about sustainable labelling shape consumer attitude towards sustainable wine…
3032
ISSN:
1751-1062Renamed from:
International Journal of Wine MarketingOnline date, start – end:
2007Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Johan Bruwer