International Journal of Wine Business Research: Volume 35 Issue 1

Modelling lifestyle-based segments of Indian wine consumers using the latent profile analysis approach

Vageesh Neelavar Kelkar, Kartikeya Bolar, Valsaraj Payini, Jyothi Mallya

This study aims to identify and validate the different clusters of wine consumers in India based on the wine-related lifestyle (WRL) instrument. It also investigates how the…

Modelling the group dynamics in the wine industry

Gabriel Penagos-Londoño, Felipe Ruiz-Moreno, Ricardo Sellers-Rubio

One of the main difficulties for wine managers is understanding and interpreting how some strategies and company behaviours could affect firms’ performance. This study aims to…

Website stage model for Brazilian wineries: an analysis of presence in digital and mobile media

Ana Paula Kieling, Rafael Tezza, Guilherme Lima Vargas

This study aims to expand previous work on website stage models by proposing a new model including a dimension encompassing digital integration and the context of mobile, digital…

Strategic brand innovation – an explorative study of up- and downstream brand innovation practices in SME wineries

Marc Dreßler, Ivan Paunovic

The purpose of this paper is to explore brand innovation practices in small and medium enterprise (SME) wineries to found mid-range theory of brand innovation and to explain the…

Revealing the challenges facing Georgia’s wine industry from a natural winemaker perspective using Q-methodology

Alexander Svanidze, Montserrat Costa-Font

There is limited participatory research, including, organic winemakers and none with natural winemakers. To get a preliminary insight into the perspectives of Georgian natural…

Analyzing diversity amongst visitors of Portuguese wine routes based on their wine involvement

Diana Cunha, Elisabeth Kastenholz, Carla Silva

This paper focuses on the wine tourist market in the central region of Portugal, and it aims to analyze the wine tourist’s demographic and travel behavior and preferences profile…

Quality assurance program provider’s influence on wine purchases among Tennessee and U.S. consumers: a multiple indicators multiple causes model analysis

Alicia Rihn, Kimberly Lynn Jensen, David Hughes

This study aims to provide insights on how different sources of information concerning a quality assurance program (QAP) influence consumers’ wine purchase likelihood, profiles of…

Fine wine pricing in a small and highly competitive market

Philippe Masset, Alexandre Mondoux, Jean-Philippe Weisskopf

This study aims to identify the price determinants of fine wines in a small and competitive market. These characteristics are found in many lesser-known wine-producing countries…