International Journal of Wine Business Research: Volume 35 Issue 3

Wine label design proposals: an eye-tracking study to analyze consumers’ visual attention and preferences

Elena Barbierato, Danio Berti, Silvia Ranfagni, Luis Hernández-Álvarez, Iacopo Bernetti

The main purpose of this study is to analyze how consumers’ visual attention to wine label design correlates with their preferences. Accordingly, this study uses quantitative…

The influence of social media celebrity endorsement on beer and wine purchase behaviour

Cristina Calvo-Porral, Sergio Rivaroli, Javier Orosa-González

Celebrity endorsement is one of the most popular marketing communication tools that have been used by beverage companies to influence consumers’ behaviour, but little is known…

The common agricultural policy subsidies and the technical efficiency of Hungarian wine farms

Imre Fertő, Štefan Bojnec

The literature argues on ambiguous impacts of different types of the common agricultural policy (CAP) subsidies on farm technical efficiency (TE). The purpose of this paper is to…

Application of MCDM using PROMETHEE II for evaluation of wine tourism services

Kettrin Farias Bem Maracajá, Vanessa Batista Schramm, Fernando Schramm, Vander Valduga, Jaiany Rocha Trindade

The purpose of this paper is to apply PROMETHEE II, a multicriteria decision-making method, to evaluate wineries, aiming to support the tourist’s decision regarding an online…

Examining motivations and challenges of black wine entrepreneurs using the push–pull theory of entrepreneurship

Monique Bell, Liz Thach, Fiona Fang

The two major entrepreneurial motivations of being “pushed” or “pulled” to start a business have been frequently explored in the entrepreneurship literature. In the global wine…

Shrinking the market space: consumer (overlapping) preferences for organic wines and three alternative competitors

Riccardo Vecchio, Daniela Toccaceli, Alessandro Pacciani, Carla Cavallo, Gerarda Caso

The scenario of clean wines is rather articulated, and many consumers perceive diverse types of wines as a homogeneous category, not actually related with the true characteristics…

The quality of the Argentinean Malbec and the weather in the Mendoza region

Ventura Charlin, Arturo Cifuentes

The climate in Mendoza is significantly different from the climate in most global wine-making regions. This paper aims to explore the relationship between the quality of the…