Business Strategy Series: Volume 9 Issue 5

The empowered customer and the digital myopia

Efthymios Constantinides

Various developments in the marketing terrain in combination with the emergence of a new breed of information and communication technologies have been constantly transforming…

Positions and positioning: strategy simply stated

Donelda S. McKechnie, Jim Grant, Marios Katsioloudes

The purpose of this paper is to focus on the four strategy tools of positions and positioning: leader, challenger, follower and niche. It suggests that it is important for…

China branding: opportunities and challenges

Martin Roll

The purpose of this article is to look at the challenges and opportunities in building Chinese brands.

The hidden cost of doing business

Pieter Klaas Jagersma

The purpose of this article is to present the findings of a project to study the complexity management activities and strategies of 20 global companies.

Placing the Japanese retail sector in context: issues for marketers in overseas companies

Yang‐Im Lee, Peter R.J. Trim

The purpose of this paper is to provide insights into the retailing industry in Japan, in order that marketing managers employed by overseas companies contemplating entering the…

Sabre Yachts: a case study

Herbert Sherman, Thomas C. Leach, Daniel J. Rowley

The purpose of this paper is to describe and analyze Sabre Yachts, a firm that manufactures specialty sail and power boats.

Entering the South Korean market: a marketing‐planning process model for marketers based in overseas companies

Yang‐Im Lee, Peter R.J. Trim

The purpose of this paper is to outline how a three phase marketing planning process model can assist marketing managers based in overseas companies to formulate a strategy for…

Metaphors in strategy

Veit Etzold, Ted Buswick

This article seeks to distinguish between rhetorical and cognitive metaphors and argues in favor of “pushing past the fault line.”.